Where Movement Meets Stillness

Investor Presentation 2026 - Chiang Mai, Thailand

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The Opportunity

A premium holistic wellness center positioned for growth in Southeast Asia's fastest-expanding wellness market

Garden with Ice Bath and Sauna Wellness Garden - Ice Bath & Sauna
Smoothie Bar Smoothie & Juice Bar
Changing Room Changing Rooms & Reception
Outdoor Showers Outdoor Showers

Concept

Integrated wellness sanctuary combining wellness workshops, ice bath and sauna contrast therapy, breathwork and meditation sessions, premium nutrition bar, and community events.

Market Position

Serving digital nomads, expats, wellness tourists, and locals seeking holistic wellbeing and meaningful community in Chiang Mai.

Design & Atmosphere

Natural materials, organic shapes, tropical serenity

Light Teak Wood

Honey tones with visible grain. Curved, organic shapes. Natural finishes that age gracefully.

Tropical Immersion

Lush palm trees, ferns, jungle vegetation. Seamless indoor-outdoor flow with fluid transitions.

Water & Stone

Turquoise pools, ice baths, white gravel paths. Natural stones that ground and purify.

The STILL Sanctuary

Complete integrated ecosystem for holistic wellbeing

STILL Wellness Facility
Outdoor Facilities
30
Daily Capacity

Market Dynamics

A thriving wellness destination experiencing exponential growth

40,000+

Digital nomads and remote workers actively residing in Chiang Mai, many seeking wellness and community-building opportunities.

$13B Market

Thailand wellness tourism sector growing at 9% annually, with Chiang Mai as a primary destination.

Segmented Demand

Digital nomads 45%, expats 30%, wellness tourists 15%, local market 10%

Fragmented Supply

Existing wellness facilities operate in isolation. Yoga studios, spas, gyms, and cafes operate separately, requiring customers to visit multiple locations.

Growing Demand

Chiang Mai hosts 40,000+ digital nomads actively seeking integrated wellness experiences and supportive community ecosystems.

Post-Pandemic Shift

Mental health awareness and wellness spending accelerated. Demand now exceeds supply from operators capable of delivering quality integrated experiences.

Revenue Model & Pricing

Diversified, flexible pricing supporting multiple customer segments

Day Pass

฿500/700

Weekday/Weekend

10-Pass Package

฿4,500

3 months validity

Core Membership

฿3,500

Monthly

Full Membership

฿4,900

Monthly (Most Utilized)

Secondary Revenue Streams

5-Year Financial Projections

Conservative base case with achievable occupancy ramp

Daily Capacity

30 visitors

Premium curation prioritizes experience quality over volume

Year 1 Occupancy

35%

~10 daily visitors, conservative soft-opening ramp

Year 1 Revenue

฿4.75M

$148K USD equivalent

Year 1 EBITDA

฿1.37M

29% EBITDA margin

Metric Year 1 Year 2 Year 3 Year 5
Occupancy 35% 45% 55% 70%
Revenue (THB) ฿4.75M ฿5.77M ฿6.74M ฿8.27M
EBITDA (THB) ฿1.37M ฿2.09M ฿2.77M ฿3.77M
Net Profit (THB) ฿776K ฿1.35M ฿1.89M ฿2.70M

Lean Operating Model

5-person team optimized for efficiency and growth

GM

General Manager / COO

฿35,000/month - Operations, finance, partnerships, strategic planning

1

Wellness Coach (1 FTE)

฿18,000/month - Breathwork, movement instruction, community events

RX

Receptionist / Nutrition Bar

฿15,000/month - Front desk operations, bookings, customer service, bar management

2

Maintenance & Cleaning (2 FTE)

฿13,000/month each - Facility maintenance, equipment upkeep, cleanliness standards

฿101.5K
Monthly Staff Cost
฿1.22M
Annual Staff Investment
50%
% of Operating Budget

Operating Expense Structure

Optimized monthly budget of ฿202,320

Expense Category Monthly (THB) % of OpEx
Staff Costs ฿101,520 50%
Rent ฿25,600 13%
Utilities ฿19,200 9%
Marketing ฿16,000 8%
Consumables ฿12,800 6%
Insurance ฿6,400 3%
Maintenance ฿9,600 5%
Software & IT ฿4,800 2%
Miscellaneous ฿6,400 3%
Total Monthly OpEx ฿202,320 100%

Capital Expenditure Breakdown

Total Investment: $100,000 USD (3,200,000 THB)

Renovation/Buildout

$25,000
25% - Sanctuary design, finishes, premium natural materials, architectural elements

Specialized Equipment

$35,000
35% - Ice bath system, sauna, yoga props, nutrition bar equipment

Furniture/Decor

$10,000
10% - Premium furnishings, natural materials, design coherence

Technology/Systems

$8,000
8% - POS system, booking app, IT infrastructure

Working Capital

$15,000
15% - 6-month operational runway

Contingency

$7,000
7% - Buffer for unforeseen expenses

Risk Assessment

Key risks identified and mitigation strategies documented

Risk Probability Impact Mitigation Strategy
Low initial occupancy Medium High Pre-launch marketing blitz, soft-opening discounts, partnership focus
Competitive entry Low Medium Strong community loyalty, brand differentiation, first-mover advantage
Seasonal demand fluctuation High Medium Target long-term expat memberships, annual packages, corporate contracts
Economic downturn Low High Flexible pricing tiers, cost control measures, resilient wellness demand
Key staff departure Medium Medium Cross-training protocols, competitive compensation, equity incentives

The Vision

Beyond a business - a movement toward intentional living and community

Purpose-Driven Model

STILL catalyzes transformation in an increasingly digital world. We provide sanctuary, community, and tools for sustainable wellbeing - not just transactional services.

First-Mover Advantage

Integrated wellness is emerging globally. STILL establishes the model in Chiang Mai before competition arrives, creating lasting brand equity and customer stickiness.

Scalable Economics

Proven unit economics and documented operational playbook enable rapid expansion to Bangkok, Phuket, and regional Southeast Asian markets.

Next Steps

Investment process and timeline

Step One

Schedule conversation to discuss opportunity fit, investor priorities, and value alignment.

Step Two

Site visit to location, detailed walkthrough of buildout plans, operational layout, and design vision.

Step Three

Term sheet negotiation and legal documentation for investment closing.